ChatGPT Platform Expansion, Commercialization, and Instability
OpenAI is extending ChatGPT into advertising, regulated financial services, enterprise content through Box, managed agent runtimes, creative tools, voice, and developer APIs. Reported usage has reached one billion weekly users, but metric definitions and business durability remain unclear. GPT Image 2.5's reported quality and pricing gains and restrictions on rival AI advertising underscore growing platform power, while governance, portability, outages, Astra regressions, and Custom GPT migration risks remain unresolved.
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Updated Sep 14, 2026