How venues use tech to transform fan journeys and monetization
Stadiums Go Smart and Immersive
Sports and entertainment venues are racing to upgrade AV, connectivity, and immersive environments—from domed theaters and laser projection to cutting-edge sound, premium seating concepts, and interactive fan zones. Companies like VENU, Cisco, and RUCKUS, along with digital signage and ticketing integrations such as Revel Digital, EcoVista, and SeatGeek–Spotify, are building data-rich, frictionless experiences that extend beyond game day. Conferences, club venues, and leagues like the NBA and Big 12 are treating in-venue tech as a core strategy to drive loyalty, new revenue streams, and year-round utilization. At the same time, projects like the Las Vegas Sphere highlight both the potential and financial risk of large-scale immersive investments.