Nikola Jokić Joins Sprite Global NBA Campaign

Sprite named Nikola Jokić a global basketball ambassador alongside Anthony Edwards in a comedic stand-up-themed commercial, with filming in Sombor, international activations, and collectible signature cans. Recent coverage mentions the “Never Stop Refreshing the Game” platform, QR-code cans, court murals, NBA 2K activations, and rollout through 2027, but adds no wardrobe, accessories, designer, or styling details; the story is winding down from a fashion perspective.