Digital Workplace Insights

Microsoft 365 Copilot Cowork Launches as Agentic System (Now GA); Price Increases Live (Up to 43%) and Italy Antitrust Probe

Microsoft 365 Copilot Cowork Launches as Agentic System (Now GA); Price Increases Live (Up to 43%) and Italy Antitrust Probe

Key Questions

What is Microsoft 365 Copilot Cowork?

Copilot Cowork is now generally available as an agentic system within Microsoft 365. It represents a strategic pivot that includes a unified Copilot app and an AutoPilot tier.

What price changes have been implemented for Microsoft 365 Copilot?

Prices have increased up to 43% for certain SKUs such as F1 without Teams, and enterprise EA discounts have been removed. Organizations are advised to review licensing and adopt cost-control strategies.

What is the status of the Italy antitrust investigation into Copilot?

Italy's AGCM continues its probe into Microsoft 365 Copilot pricing and bundling practices. The investigation remains ongoing alongside the price increases.

How widely has Microsoft 365 Copilot been adopted?

Adoption remains low with under 4.5% of users paying for the service and only 1% weekly active usage. Recent data highlights underwhelming uptake despite new features.

What real-world results have organizations achieved with Copilot?

PSC Canada reported a 90% reduction in travel email inquiries, while Eczacıbaşı deployed 27 agents projecting €3.8M in value. Xero is integrating JAX AI to reduce manual workflows for small businesses.

Which model is now preferred for Microsoft 365 Copilot?

GPT-5.6 has become the preferred model across Word, Excel, PowerPoint, Chat, and Cowork. Microsoft is also testing in-house MAI models in Excel and Outlook to reduce inference costs.

What new governance considerations exist for Copilot?

IT leaders must plan for governance, security, licensing audits, and regulatory risks. SPFx v1.24 introduces SharePoint Copilot Apps for extending Copilot with interactive UX.

How can organizations manage Copilot costs?

Strategies include auditing licenses, leveraging free tiers like Copilot Chat, and monitoring usage. New Teams AI toggles also allow organizers to disable AI tools during meetings.

Copilot Cowork GA. Price increases live (up to 43% for F1 without Teams, enterprise EA discount removal). Italy AGCM probe ongoing. New cost-control strategies and adoption data (under 4.5% paying, 1% WAU). Unified Copilot app and AutoPilot tier signal strategic pivot. Case studies: PSC Canada (90% email reduction), Eczacıbaşı (27 agents, €3.8M projected value). Microsoft testing in-house MAI models in Excel/Outlook to cut inference costs. New Teams AI toggle for organizers. GPT-5.6 now preferred model for Copilot across Word, Excel, PowerPoint, Chat, and Cowork. SPFx v1.24 preview introduces SharePoint Copilot Apps for extending Copilot with interactive UX. IT leaders must plan governance, security, licensing audits, and regulatory risk now.

Sources (13)
Updated Jul 13, 2026