Japanese Meal Subsidy Platform Boom

Edenred, HQ, miive driving growth with new tax rules (¥7,500 non-taxable limit from 2026). miive adds salary deduction auto-charge and one-tap card display. HQ patents AI receipt verification. Shift to cost-saving benefits supports demand. Global parallel: ezCater shows workplace catering as customer acquisition channel. New: Edenred publishes legal guide on 2026 equal pay guidelines for contract employee benefits, reinforcing compliance angle for meal subsidies.