Merchant expansions + UK/Canada launch + SMB survey
Key Questions
What merchant expansions has Affirm announced?
Affirm has added partnerships with Expedia for holiday travel BNPL, Royal Caribbean for UK/Canada rollout, Nordstrom, Intuit, and Shopify. These expansions support flexible payments across travel, retail, and SMB platforms.
How is Affirm expanding with Royal Caribbean in the UK and Canada?
Affirm broadened its cruise financing partnership with Royal Caribbean Group to offer pay-over-time options in the UK and Canada. The rollout features no interest or late fees in eligible cases and aligns with 29% YoY growth in travel purchases.
Does Expedia integrate with Affirm for BNPL?
Yes, Expedia maintains an extensive partnership with Affirm to provide buy now pay later installment solutions. This supports flexible holiday travel financing for customers.
What is Affirm's adoption rate on Shopify Plus versus competitors?
On Shopify Plus, Affirm holds 1.9% adoption compared to Klarna at 19% and Afterpay at 14%, based on data from 74,777 stores. This snapshot reflects real BNPL usage across merchants.
What other merchants have recently added Affirm?
Nordstrom, Intuit, and Shopify are among the recent merchant additions alongside Expedia and Royal Caribbean. These expand Affirm's reach in retail, software, and e-commerce.
What does the Galileo report indicate about embedded BNPL?
The Galileo 2026 Research Report highlights embedded BNPL and revolving credit as a macro tailwind, shifting lending from banks to brands in e-commerce. This supports Affirm's UK pay-over-time growth.
What payment options are available for Royal Caribbean in Canada?
In Canada, Affirm offers rates from 0-31.99% APR subject to provincial regulations through Affirm Canada Holdings. This enables flexible cruise payments for UK and Canadian consumers.
How does Affirm support payments on Stripe?
Affirm integrates with Stripe to let customers buy now and pay later on purchases up to $30,000 online and in-store. This helps merchants boost sales with flexible options.
Merchant adds (Expedia holiday travel BNPL, Royal Caribbean UK/Canada rollout with no interest/late fees and 29% YoY travel purchase growth, Nordstrom, Intuit, Shopify). Shopify Plus snapshot: Affirm 1.9% vs Klarna 19%. UK pay-over-time, Galileo macro tailwind for embedded BNPL.