Affirm Card, expanded merchant distribution, international reach, and smaller-purchase strategy become central growth tests

Affirm Card has approximately 5.2M active users, a roughly 19% attach rate, approximately 30% offline activity, $2.84B of GMV, and roughly $294M of network revenue. Stripe, Apple Pay, Amazon.co.uk, Costco UK, Shopify, Adyen, and Crate & Barrel/CB2 expand distribution, but recent merchant commentary adds no new adoption, margin, funding, or credit contribution.