BTS group projects, brand collabs, MV milestones & LAMRON era
Key Questions
What was released for BTS 2026 FESTA?
The single 'Come Over' (produced by Suga) dropped on June 12, along with Dinner Party 2.0 and the 'Merry Go Round' music video.
When will BTS release the music video for 'Normal'?
The MV premiered on Spotify on July 17 and on YouTube on July 19. A surprise teaser was shared on July 16.
What is the next radio single from the ARIRANG album?
'Normal' was confirmed as the follow-up single after 'SWIM' and began radio promotion on July 27. Korean and English versions are planned.
What unique promotions supported the 'Normal' release?
Campaigns included tabloid-style ads and urinal concepts. BTS also used viral newspaper ads to build anticipation.
How many views has BTS's 'Life Goes On' MV reached?
The video surpassed 600 million views on YouTube. Jungkook directed the clip, which served as a COVID-era comfort song.
What collabs has BTS announced recently?
The group partnered with OREO (sold out), Nex Playground for its first gaming collab, Nike for SF merch, and McDonald's for a BT21 Happy Meal launching July 14.
What new books did BTS announce?
Two books were revealed as part of the group's 2026 projects alongside the 'LAMRON' single CDs now available for pre-order.
Did BTS change the Bon Voyage Season 4 schedule?
Yes, the schedule was adjusted. The group also continues FESTA activities and FIFA World Cup-related plans.
2026 FESTA: 'Come Over' released June 12 (prod. Suga), Dinner Party 2.0, 'Merry Go Round' MV. BTS x OREO collab sold out. First gaming collab with Nex Playground. New group project 'LAMRON' announced (Normal Single CDs pre-order available); 'Normal' confirmed as next radio single starting July 27, with MV dropping July 17 on Spotify and July 19 on YouTube. A surprise MV teaser for 'Normal' was released on July 16. Two books announced. BTS x Nike SF merch drop. McDonald's BT21 Happy Meal July 14. Bon Voyage Season 4 schedule change. 'Life Goes On' MV surpassed 600M views, highlighting Jungkook's directorial role and the song's COVID-era significance. BTS's 'Normal' promos include tabloid-like ads and urinal concept.