Tourism, small business, hospitality, sports events and economic activity in Savannah
Business, Tourism, Sports and Local Economy
Savannah’s Dynamic Growth in 2024–2026: A City Thriving Through Tourism, Small Business, Sports, and Community Resilience
Savannah continues to carve its reputation as a vibrant hub of economic vitality, blending historic charm with modern innovation. In 2024, the city’s concerted efforts in expanding its tourism infrastructure, recognizing small business achievements, fostering a lively sports scene, and investing in community development have cemented its position as a forward-looking destination. These developments not only attract visitors and investors but also reinforce Savannah’s commitment to sustainable growth and community well-being.
Tourism and Hospitality Milestones (2024–2026)
Savannah’s tourism sector remains a cornerstone of its economic landscape, with strategic investments fueling its momentum. A major highlight was the sale of The Westin Savannah Harbor Golf Resort & Spa to Hersha Hotels and Resorts, announced in early 2024. This acquisition signals confidence in Savannah’s upscale tourism market and emphasizes sustainability initiatives, with Hersha committing to eco-friendly practices and enhanced guest experiences. The move aims to attract larger conventions and premium travelers, positioning Savannah as a premier event destination.
Complementing this, Breeze Airways expanded its regional connectivity from Savannah, adding new nonstop routes to key markets such as Charlotte, Nashville, and Orlando. These routes have facilitated increased visitor access, making Savannah more accessible to both leisure and business travelers. According to Visit Savannah, the expanded air service has contributed to a 20% rise in overnight stays compared to the previous year.
Celebrating its 50th anniversary in 2024, Visit Savannah has reaffirmed its dedication to promoting the city’s cultural richness and ecological preservation. The organization’s leadership emphasized that growth must be inclusive, ensuring that tourism benefits residents and safeguards Savannah’s historic and natural assets. “Our goal is to promote sustainable tourism that respects our community and environment,” stated Visit Savannah CEO Laura Reynolds.
Small Business Recognition and Community Initiatives
Small businesses continue to be the heartbeat of Savannah’s local economy. The Savannah Area Chamber of Commerce’s 2026 Small Business Awards, held in February, highlighted entrepreneurs across sectors—from artisanal crafts to innovative tech startups. Awardees like Coastal Crafts & Co. and Savannah Green Solutions exemplify resilience and creativity, especially amid ongoing economic shifts.
Local initiatives such as Buy Local campaigns and pop-up markets further foster community engagement, encouraging residents and visitors to support neighborhood businesses. The chamber’s recent survey indicated that small business sales increased by 15% in the first quarter of 2024, underscoring the sector’s vitality.
In addition, new grants and mentorship programs launched this year aim to empower minority entrepreneurs and women-led enterprises, aligning with Savannah’s broader goals of equitable economic development.
Vibrant Sports Scene and Economic Impact
Savannah’s reputation as a sports tourism destination continues to grow, drawing regional and national events that generate substantial economic activity. The Nike Savannah Showdown attracted over 200 youth teams and thousands of spectators, creating an estimated $3 million boost to local hotels, restaurants, and retail outlets.
Similarly, the Beer City Cup, a two-day soccer tournament hosted at the Savannah Soccer Complex, drew regional teams and international visitors, with organizers projecting a 15% increase in attendance over previous years. These events highlight Savannah’s appeal as a sports hub capable of hosting large-scale competitions.
The city’s historic Bacon Park Golf Course marked its 100th anniversary in 2024, with ongoing management by O.C. Welch Golf Properties. The centennial celebration included tournaments and community events that attracted golf enthusiasts from across the region, reinforcing Savannah’s leisure appeal.
Adding a human-interest dimension, Robb Herrelson, an 81-year-old local, captured the community’s imagination when he submitted a video tryout with his dream of playing for the Savannah Bananas—a viral story showcasing the city’s playful sports spirit. The team’s social media series, "What It’s Really Like Touring with the Savannah Bananas," continues to grow in popularity, further elevating Savannah’s quirky and inclusive sports culture.
Real Estate Investment and Community Development
Savannah’s real estate market remains robust, with notable transactions reflecting investor confidence. A recent $1.6 million property transfer in the Thomas Square neighborhood exemplifies ongoing interest in revitalization projects. Such investments are often paired with community-focused initiatives that aim to improve local infrastructure and housing affordability.
Moreover, city officials and developers are collaborating on projects that balance growth with resilience. Recent efforts include expanding affordable housing options and enhancing public spaces, ensuring that economic development benefits a broad cross-section of residents.
Environmental and Community Resilience
As Savannah grows, it remains deeply committed to environmental resilience and community well-being. The city’s leadership has prioritized sustainable practices across sectors, from eco-conscious hotel developments to preservation of historic sites and green spaces.
Notably, the city’s climate resilience initiatives—such as flood mitigation measures and ecological restoration projects—are integral to safeguarding its future. These efforts ensure that Savannah’s charm and economic vitality endure amid climate challenges.
Looking Ahead
In 2024–2026, Savannah’s strategic investments and vibrant community initiatives position it as a city that honors its historic roots while embracing innovation. The combined growth in tourism, small business strength, sports tourism, and sustainable development reflects a city on the rise—resilient, inclusive, and poised for continued success.
As Savannah welcomes new visitors, supports local entrepreneurs, and celebrates its sporting spirit, it demonstrates that its true strength lies in a harmonious blend of tradition and progress. The city’s ongoing journey promises a bright future where economic vitality and community resilience go hand in hand.