AT&T launches Value/Extra/Premium 2.0 & OneConnect bundles — legacy hikes mess/churn surge & T-Mobile rivalry [developing]
Key Questions
What is AT&T's OneConnect bundle?
AT&T's OneConnect is a new fiber-plus-wireless bundle launched on April 25, 2026, combining 1Gbps fiber internet with unlimited wireless for smartphones, tablets, and wearables into one bill. It includes taxes, supports BYOD with eSIM and unlocked devices, but is limited to new customers only with no migration, deprioritization, and extender restrictions.
What are the pricing options for AT&T OneConnect?
OneConnect plans start at $90 for individual, $120 for duo, and $225 for family, which are $25-39 cheaper than comparable T-Mobile or Verizon bundles. These prices cover 1Gbps fiber, unlimited data, and multiple devices including taxes.
What features do AT&T's new Unlimited 2.0 plans offer?
Unlimited Premium 2.0 costs $90/month with unthrottled data, 100GB hotspot, 4K streaming, and Latin America roaming. Extra 2.0 is $70/month with 100GB premium data and 50GB hotspot, while Value 2.0 is $50/month with 5GB premium data and 3GB hotspot; Extra is highlighted as a sweet spot amid T-Mobile issues.
Who can sign up for AT&T OneConnect?
OneConnect is available only to new customers with eSIM-compatible unlocked devices; existing customers cannot migrate. It excludes certain features like extenders and has deprioritization limits.
How do AT&T's new plans compare to T-Mobile and Verizon?
AT&T's bundles are $25-39 cheaper than T-Mobile and Verizon equivalents, with Extra 2.0 positioned as competitive against T-Mobile's chaos. T-Mobile Mint offers a $45/month 5G home internet bundle mimicking OneConnect but using 5G instead of fiber; a TD Cowen survey ranks T-Mobile (1.96) ahead of Verizon (2.01) and AT&T (2.03) in preference, noting AT&T as priciest with low convergence.
What price hikes are affecting AT&T legacy unlimited plans?
In April, legacy AT&T unlimited plans face $10 hikes for single lines and $20 for multi-line accounts, plus an additional 20GB hotspot data. This has sparked backlash on Reddit and YouTube over loyal customer lockouts.
What is the customer reaction to AT&T's changes?
There's significant backlash including Reddit and YouTube complaints, loyal customer lockouts, a $177M data breach settlement, and theft issues, contributing to 0.98% churn. Customers are upset over legacy hikes and new plan restrictions.
What are analysts saying about AT&T stock after these launches?
KeyBanc raised price target to $36 with overweight rating, attacking cable competition and forecasting 12M conversions by 2030. Scotiabank lifted PT to $31.50 from $31; fair value estimates around $33 vs. recent close of $28.99, with Q2 uptake to watch.
Official OneConnect launch (04-25-26): fiber+wireless bundles $90 indiv/$120 duo/$225 family (1Gbps+unlimited+devices incl taxes/BYOD, $25-39 cheaper vs TM/VZ, new cust only/eSIM/unlocked/no migration/depriorit/extender limits); Unlimited 2.0: Premium $90 (unthrottled/100GB hotspot/4K/LatAm), Extra $70 (100GB/50GB), Value $50 (5GB/3GB)—Extra sweet spot vs TM chaos; TM Mint apes w/$45/mo 5G bundle; Apr legacy hikes $10 single/$20 multi (+20GB hotspot); KeyBanc PT$36 OW attacks cable/12M conv 2030; backlash (Reddit/YT/loyal lockout/breach $177M/theft)/churn 0.98%; TD Cowen survey (TM 1.96 > VZ 2.01 > ATT 2.03 priciest, 9.9% convergence low); Q2 uptake watch.