AT&T OneConnect bundles drive postpd adds; new eSIM travel plans and Build-A-Plan
Key Questions
What were AT&T's Q1 postpaid wireless results?
AT&T reported 294,000 postpaid additions in Q1 with a churn rate of 0.78%. OneConnect bundles priced at $90 contributed to these gains, while ARPU stood at $55.57.
What is AT&T's OneConnect bundle?
OneConnect is a $90 bundle that combines wireless and other services, driving postpaid subscriber growth. It supports AT&T's convergence strategy alongside fiber expansion.
What are AT&T's new eSIM travel plans?
AT&T launched eSIM visitor plans for international travelers at $3.99 per day. These provide unlimited talk, text, and data options, though they cost more than T-Mobile's competing offerings.
When does AT&T's Build-A-Plan launch and what is the starting price?
Build-A-Plan launches on May 27, 2026, starting at $15 per month for unlimited talk and text. It is an eSIM-only, single-line prepaid plan with no data rollover.
What customization options does Build-A-Plan offer?
Customers can add data and hotspot features month-to-month based on their needs. The plan provides flexibility for budget-conscious users without automatic data carryover.
Who is AT&T's Build-A-Plan targeting?
The plan targets budget users seeking low-cost wireless options. It aims to attract new subscribers and potentially reduce churn through customizable features.
What are the main limitations of Build-A-Plan?
It is eSIM-only, single-line, and offers no data rollover. Third-party reviews note low cost but highlight weaker network priority as a potential drawback.
How has the market reacted to AT&T's new Build-A-Plan?
AT&T stock rose 1.6% following the announcement, with analysts noting its role in a broader low-cost and fiber strategy. Consumer sentiment focuses on affordability versus network access trade-offs.
Q1 postpd 294k adds, churn 0.78%; OneConnect $90 bundles. ARPU $55.57. Launched eSIM visitor plans $3.99/day. New Build-A-Plan customizable wireless launches May 27 2026 starting at $15/mo (eSIM only, single-line, no data rollover) targets budget users and could reduce churn. Third-party review notes low cost but weak network access as consumer sentiment signal.