Liu Effect: Global Surge in Skating Interest

Liu's Olympic win has sparked a 20-30% global surge in figure skating interest, with new data highlighting enrollment bumps and a critical angle on dangerous quadruple jumps. Builds on Time100 Most Influential recognition, sponsorships (Nike, Sephora, Fortnite), and the broader 'Liu Effect' narrative. Former Olympic gold medalists welcoming Liu, including Adelina Sotnikova and Tara Lipinski (exclusive interview praising Liu as genuine and authentic). Liu was honored at the inaugural TIME100 Sports Gala on July 16; toast quotes about trusting the process. WWD article adds quote about dress and feeling Chinese. Eteri Tutberidze commented that Liu did not need ultra-C elements to win.