Netflix tests theatrical-window premium pricing
Key Questions
What is Netflix's approach to theatrical releases?
Netflix film boss Dan Lin requests 'give us time' for their own theatrical experiments, distinguishing from potential WB acquisition models. They are testing theatrical windows with premium pricing, including projects like Stranger Things and KPop Demon Hunters.
What PVOD window is Netflix reaffirming?
Netflix reaffirms a 45-day PVOD window for its films. This aligns with their theatrical experiments, separate from any WB deal terms.
What are the details on the Cliff Booth project?
The $200M+ Fincher/Pitt film Cliff Booth eyes a September/October U.S. theatrical release, potentially with a Venice Film Festival premiere. New stills have dropped, with rumors of a 2-week limited run, aiming for animation/IMAX in Pay-1.
What is Sony's Pay-1 deal with Netflix?
Sony has a Pay-1 deal with Netflix, confirmed with a 74-day window for Bone Temple. No new distribution terms have been announced.
Are there price hikes with Netflix's window strategy?
Price hikes have been noted in Netflix's theatrical-window premium pricing tests. However, no new distribution terms beyond the 45-day PVOD have been detailed.
Dan Lin 'give us time' on own theatrical experiments (distinguishing from WB acquisition model), reaffirming 45-day PVOD nods; Stranger Things finale & KPop Demon Hunters in theaters for marketing buzz/stream boost; $200M+ Fincher/Pitt 'Cliff Booth' eyes Sept/Oct U.S. theatrical/Venice premiere (new stills dropped, 2-week limited run rumors); animation/IMAX for Pay-1; Sony Pay-1 (74-day Bone Temple confirmed); price hikes noted but no new distro terms. Monitor term sheets.