US AdTech Deal Tracker

AppsFlyer's new Web Performance Measurement tool gives marketers one complete view of performance across every channel. This helps them stop maximizing individual channels in isolation.

Fuse Media has named iSpot its official measurement provider for CTV and FAST inventory. The deal brings outcomes-based attribution to 84 million monthly viewers.

Publicis Groupe agreed to buy LiveRamp for $2.546 billion in equity value in the largest ad-tech acquisition since its $4.4 billion Epsilon deal in...

StackAdapt's CMO argues CTV is collapsing the brand versus performance divide in programmatic ads, with campaigns now blurring into a 50/50 split....

Major Ad Tech Acquisition

• 🔥 Publicis Acquires LiveRamp: Publicis Groupe is acquiring LiveRamp in a $2.2 billion all-cash deal to expand data...

Publicis' acquisition of LiveRamp aims to deliver proprietary data advantages for AI agents while preserving the platform's neutrality across clients...

X is launching Creator Connect, an AI-driven product using xAI tech to match brands with niche and rising creators for campaigns based on objectives,...

Publicis Groupe has agreed to buy US ad tech firm LiveRamp for $2.2bn as part of its ramped-up M&A activity. The move targets LiveRamp's position as a neutral data provider in US programmatic advertising.

Topsort rolled out TikTok Offsite Ads, letting marketplaces and vendors run campaigns with familiar onsite sponsored listing workflows to extend programmatic commerce media beyond onsite channels.

YouTube CTV Launches

• 🔥 Two-Tap Google Pay Checkout: YouTube enables viewers to complete purchases directly on TV screens with just two clicks...

• Frictionless commerce: "Buy with Google Pay" lets viewers purchase via two taps directly on TV screens.
• CTV expansion: Integrates Google Pay...

CTV trend alert: Episode-level emotional alignment is boosting performance as TV and digital merge pre-Upfronts.

• NeuroX launch analyzes content...

Advanced Curation launches AI-powered platform letting media buyers create, curate, and manage Deal IDs across CTV, OLV, and Display in minutes—boosting speed-to-market.

Flux accelerates agentic AI in programmatic ads, building unique creatives from scratch for every impression in under 10ms by reading page context...

Cocie AI just launched CTV Autopilot, the first agentic contextual intelligence platform that turns a single buyer brief into a live CTV campaign. Revolutionizing automation in CTV advertising.

OpenX Technologies announces general availability of OpenXSelect™, a powerful new curation and supply-side targeting platform enhancing programmatic efficiency.

Real-world CTV win: Nexon drove incremental new user growth with Moloco's Performance CTV.

• Expanded beyond mobile UA.
• Incrementality testing confirmed results.
  Proves CTV programmatic delivers measurable lift.

Amazon preempted its Monday evening upfronts by launching Dynamic TV Creative, a new ad product enhancing Interactive CTV Ad Suits with creative optimization.

Ad tech giants Comcast's FreeWheel and The Trade Desk are pushing pod bidding to overhaul CTV programmatic auctions, gearing up for a flood of live content.

Amazon launches a new agentic AI tool to create video and display ads, trusted by over 200,000 marketers, bringing AI and purchase data to the 2026 Upfront amid AI-driven Big Tech ad revenue growth in Q1 2026.