US AdTech Deal Tracker

StatSocial's Digital Twins lets agencies like Shepherd simulate research on hard-to-reach audiences using AI profiles from real behavioral data,...

Accenture Song's acquisition of Whalar integrates creator campaigns with the firm's tech and measurement solutions, highlighting how influencer...

Accenture Song acquired Whalar in the largest creator economy deal to date, with the agency having driven over $600m in brand campaigns.

• Strategic...

Hearst Magazines unveiled Aura IQ, an AI-powered platform that automates custom audience creation, campaign analysis, and RFP responses using...

Mergers & Acquisitions

• 🔥 Accenture Song to Acquire Whalar: Accenture Song has agreed to acquire creator and social agency Whalar from Whalar...

Accenture Song's acquisition of Whalar signals consulting giants embedding deeper into influencer ad tech through advanced measurement and AI-driven...

Accenture Song's planned acquisition of creator and social agency Whalar signals deeper consulting involvement in influencer marketing, one of advertising's fastest-growing segments. The move builds on Song's increased focus in the space.

Accenture Song will buy Whalar, gaining global scale in influencer marketing.

• Perion introduced AI prompt-based planning, share-of-voice controls, and curated measurement to simplify programmatic DOOH workflows
• EDO launched...

InMobi and Scope3 launched the industry’s first agentic seller, giving AI-powered buying agents direct access to premium CTV and mobile inventory via...

Ad Verification Acquisitions

• Peer39 Acquires Adloox: Peer39 acquired Adloox from Scope3 to add MRC-accredited measurement and verification...

Peer39 has acquired Adloox from Scope3, extending its contextual brand safety and measurement capabilities into Google and Meta environments while...

Viamedia.ai has launched an expanded AI-powered advertising platform with new planning tools, Parrot ADS upgrades for CTV and programmatic, and a...

PubMatic launches Decision Fabric on AgenticOS, letting partner AI models run audience qualification and bidding decisions natively inside the...

No significant updates today.

AppsFlyer's new Web Performance Measurement tool gives marketers one complete view of performance across every channel. This helps them stop maximizing individual channels in isolation.

Fuse Media has named iSpot its official measurement provider for CTV and FAST inventory. The deal brings outcomes-based attribution to 84 million monthly viewers.

Publicis Groupe agreed to buy LiveRamp for $2.546 billion in equity value in the largest ad-tech acquisition since its $4.4 billion Epsilon deal in...

StackAdapt's CMO argues CTV is collapsing the brand versus performance divide in programmatic ads, with campaigns now blurring into a 50/50 split....

Major Ad Tech Acquisition

• 🔥 Publicis Acquires LiveRamp: Publicis Groupe is acquiring LiveRamp in a $2.2 billion all-cash deal to expand data...