US AdTech Deal Tracker

Key shift in gaming ad tech: Unity sunsets ironSource Ads, bets on Vector AI platform for $1B ARR amid AI pivot.

• Data-driven edge: Vector taps...

Google's AI tools are transforming search ads with massive revenue gains:

• Aritzia achieved 80% revenue increase via AI Max
• Q4 2025 ad revenue...

• Launch: Rain unveils CTV Performance+ with The Trade Desk to make premium CTV a viable performance channel via data-driven bidding and curated...

Dynamic ad insertion is the backbone of OTT monetization, now evolving beyond server-side signals for stronger CTV programmatic measurement via a joint industry approach.

• New launch: Rain's CTV Performance+, built with The Trade Desk, optimizes premium CTV/AVOD/FAST inventory via data-driven bidding and curated...

OTT/CTV Product Launches

• 🔥 Tubi ChatGPT App: Tubi launched a native app inside ChatGPT that generates personalized movie and TV recommendations...

Tubi pioneers as the first major streamer with a native ChatGPT app, tackling content overload via conversational recs.

• Mood-based picks: Prompt...

Key launch: Google consolidates ad and measurement tools into the Advertising and Measurement Developers Hub for easier campaign building,...

fullthrottle.ai expands into audio advertising via first-party data, offering premium inventory from iHeartMedia and streamlined, programmatic-like...

Programmatic & CTV Product Launches

• 🔥 Basis Compass: Basis launched Compass, an agentic AI-powered tool that turns campaign briefs into...

• Compass launches as agentic AI tool, turning campaign briefs into executable omnichannel plans in minutes across programmatic, search, and social.
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Emerging agentic AI for publishers: Embeds conversational product discovery into content from 50,000+ brands, earning affiliate revenue without...

Nexxen's new AI-native DSP UI and enhanced nexAI DSP Assistant drive productivity gains across the campaign lifecycle:

• Pre-campaign QA auto-checks...

Publicis bolsters sports marketing with 160over90 acquisition from WME, creating a data/tech-driven platform for brand-audience connections via sport...

• First-of-its-kind partnership: LiveRamp with Unity unlocks identity-driven marketing and value-based performance optimization for programmatic...

Key shift in influencer economics:

• AI matchmaking analyzes creator content, demographics, and engagement for targeted brand partnerships.
• Reduces...

NewFronts CTV Launches

• 🔥 Genius Sports Moment Engine: Genius Sports unveiled and expanded Moment Engine at NewFronts with partners including...

• NewFronts launch: AI-powered Moment Engine targets ads on live sports moments via official data and fan insights.
• Ecosystem integrations: Partners...

Major ad tech milestone: ANA's Project Aquila rolls out commercially in 30 days, enabling empirical reach/frequency measurement across linear TV,...

Cognitiv launches dynamic audience segments, declaring the end of static ones in programmatic targeting.

• Update in as little as 15 minutes to stay...