US AdTech Deal Tracker

RedVest Media launched measurement, audience targeting, social amplification and influencer capabilities for its retail media network, backed by...

LoopMe expanded PurchaseLoop with new CPI and CPA optimization tracks, using live brand campaign signals plus in-app behavioral data from its...

Nexxen's new standardization tools let advertisers quickly activate campaigns across multiple OEMs, cutting through CTV fragmentation on home screens....

Kroger Precision Marketing and TikTok are pairing creator content with actual grocery purchase data to fight the one-third of shoppers who forget...

The IAB is building a November 12 framework to standardize measurement and credit for ads served to AI agents, resolving attribution disputes as...

Fuse Create acquired a minority stake in San Francisco-area influencer agency Sway Group, allowing Sway to operate independently while integrating...

Nexxen's standardization of Smart TV home screen ad specs across OEMs removes format and size variations that blocked efficient scaling, letting DSPs...

Nielsen's $2.15 billion acquisition of DoubleVerify merges cross-media audience measurement with real-time ad verification, fraud prevention, and...

Supply-side targeting with OpenXSelect produced a 32% increase in physician reach on identical budgets versus DSP-direct uploads for Wrango's...

YouTube is strengthening its position as the new TV by letting over 3 million creators package playlists as shows with dedicated landing pages and...

The Trade Desk's Kokai update lets marketers launch conversion lift studies in just a few clicks by removing feasibility checks and auto-applying a...

Stack Influence expanded its Meta Partnership Ads product to let brands run whitelisting campaigns from micro-influencer handles at scale across 11...

Two launches highlight AI moving deeper into ad intelligence and programmatic workflows.

• Similarweb's new AI Ads tool tracks real ads across...

Genius Monkey launched In-Play CTV, embedding brand creatives into live sports streams via real-time game triggers like touchdowns, bypassing...

Xnurta released its MCP server, connecting retail media data to AI assistants like ChatGPT and Claude for analysis and future governed actions.

-...

Authenticated content IDs from publishers confirm exact on-screen programming, unlike opaque Deal IDs from SSPs.

• Fraud drop: 2.2% fake content and...

Cineverse launched Vaudio to convert existing podcast, radio, and streaming-audio ads into lightweight CTV visuals without new video shoots, using...

AdRoll's new pilot lets select SMB, mid-market and B2B advertisers test sponsored placements in ChatGPT, positioning the channel as a middle-funnel...

Tubi Media Group will test Gracenote IDs in programmatic bid streams to improve contextually relevant CTV advertising. The deal gives Tubi and FOX One access to Nielsen's human-verified content metadata for better discovery and targeting.

Viral Hub Marketing launched Bisket, an all-in-one OS born inside its own agency to fix fragmented creator data, manual matching, and disconnected...