Created by Jeff Zheng
US ad tech deal updates on programmatic, influencer, OTT, and recommendation funding, M&A, IPOs, launches
Explore the latest content tracked by US AdTech Deal Tracker
Expanded measurement partnerships and weekly performance summaries in ChatGPT Ads could boost accountability by sharpening conversion reporting and giving advertisers clearer weekly insights into performance.
Court TV selected Yospace for server-side ad insertion to enable programmatic, one-to-one addressable ads across Roku, Fire TV, Apple TV and Android...
Wurl's new Content Intelligence Platform integrates directly with DSPs including Yahoo, StackAdapt and Viant to deliver programming-context signals...
OnAudience MCP connects AI assistants like Claude directly to proprietary audience data, letting media teams convert natural-language campaign briefs...
LG Ad Solutions and Magnite extended their partnership three years, naming SpringServe LG's exclusive CTV ad server and Magnite a preferred...
Vizio is ramping up creator-led programming and premium partnerships on its Walmart-owned CTV platform, including a Geico-sponsored original film, to compete for ad dollars.
Roku hired Lauren Benedict, a Hulu ad sales veteran who helped prove advertisers would pay premium rates for streaming audiences, to lead global ad...
Lighthouse's new platform fills a gap in AI visibility measurement by showing whether brands appear in generative recommendations, tracing sources and...
Guideline's new AI Ingestion Agent reads messy agency media-plan spreadsheets in any format and converts them into structured, governed data in...
Intent IQ's BidPulse launch introduces a deterministic geolocation-based method to measure ID accuracy in bid requests, enabling independent...
OpenAI is rolling out visual ad formats for ChatGPT and bolstering measurement with partners like Kochava, DoubleVerify, and Integral Ad Science to...
Best Buy Ads expands its retail media network by integrating with LG connected TVs, extending reach through content platform partnerships.
OpenAI's US-only test of labeled display ads appearing next to ChatGPT-generated images expands visual advertising options in generative AI while...
BidPulse delivers deterministic measurement of identifier accuracy in bid requests by matching reverse-IP geolocation against 30-day history, using a...
OpenAI is rolling out visual display ads alongside ChatGPT-generated images, starting with a limited US launch later this month.
X's X Lift tool converts a business URL into AI-generated ad options—including images, copy, and targeting—in just a few clicks, slashing manual campaign setup for new advertisers.
pubX's $5M Series A and Compliant acquisition embed media quality and governance signals directly into agent-to-agent ad decisions on its AdCP...
TikTok opened its off-platform network of nearly 400,000 apps to US advertisers on October 5, but the recommendation is clear: treat it strictly as a...
Measurement and attribution partnerships—not ChatGPT's 1.2 billion users—will determine whether advertisers shift meaningful budgets to OpenAI. The...
