US AdTech Deal Tracker

CTV Measurement Launches

• 🔥 tvScientific by Pinterest: tvScientific by Pinterest Launches Certified Measurement Partner Program powered by...

tvScientific by Pinterest launched its Certified Measurement Partner Program to connect advertisers with trusted providers for accurate CTV...

Amazon DSP now offers global programmatic access to Spotify podcast ads, expanding from the U.S., Canada, and Europe to Australia, Japan, and India....

Yahoo's LiveRamp integration expansion now lets more advertisers across additional geographies bring their own audiences into both programmatic guaranteed deals and open market buying.

CTV Measurement Programs

• 🔥 Pinterest Certified Measurement Partner Program: Pinterest launched a Certified Measurement Partner Program with...

Amazon DSP's global Spotify podcast integration lets buyers access inventory via fixed-CPM Programmatic Guaranteed deals while unlocking full-funnel...

Pinterest launched its Certified Measurement Partner Program to standardize CTV ad measurement interoperability following the tvScientific...

Teads' partnership integrates TiVo Ads' HomeScreen inventory—reaching 5.3 million households—into Teads Ad Manager across the US, Canada, and UK,...

Doceree launched a unified Closed Loop Measurement framework spanning nine HCP channels including CTV, programmatic, and social, letting pharma teams...

Viant's Direct Access integration with Publica by IAS gives advertisers a direct path to premium CTV inventory from leading publishers, boosting...

Teads adds TiVo Ads inventory to its Ad Manager, expanding programmatic CTV access across the US, Canada, and UK with HomeScreen placements reaching...

Walmart's $1.4bn acquisition of Vibe.co targets self-serve CTV for smaller advertisers, directly challenging Amazon's recent Samsung partnership.

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CTV Platform Launches

• Jamloop Co-Managed CTV: Jamloop launched Co-Managed CTV, pairing its CTV-first platform with media expertise for flexible...

Electronic Arts launched its own ad server and SDK last month, betting in-game ads will out-earn CTV through interactive experiences and targeted...

Jamloop's new Co-Managed CTV platform pairs its programmatic DSP with expert trader oversight, targeting mid-market agencies lacking in-house CTV...

Microsoft introduced uplift experiments to measure Performance Max incremental lift versus a control group across search, display, and other...

Teads launches CTV Performance with outcome-driven optimization and deterministic cross-device measurement, connecting TV exposure to qualified visits...

Mergers & Acquisitions

• 🔥 Walmart Acquires Vibe.co: Walmart acquires Vibe.co to expand self-serve CTV advertising capabilities with measurable...

MoEngage's acquisition of Aampe integrates reinforcement learning to automate messaging copy, timing, and channel routing in real time, replacing...

Walmart's purchase of Vibe.co targets retail-CTV convergence by giving small brands self-serve access to measurable streaming ads.

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