US AdTech Deal Tracker

Intent IQ's BidPulse launch introduces a deterministic geolocation-based method to measure ID accuracy in bid requests, enabling independent...

OpenAI is rolling out visual ad formats for ChatGPT and bolstering measurement with partners like Kochava, DoubleVerify, and Integral Ad Science to...

Best Buy Ads expands its retail media network by integrating with LG connected TVs, extending reach through content platform partnerships.

OpenAI's US-only test of labeled display ads appearing next to ChatGPT-generated images expands visual advertising options in generative AI while...

BidPulse delivers deterministic measurement of identifier accuracy in bid requests by matching reverse-IP geolocation against 30-day history, using a...

OpenAI is rolling out visual display ads alongside ChatGPT-generated images, starting with a limited US launch later this month.

• Measurement push:...

• SAMY acquires US influencer agency Get Engaged in $100M cash-and-equity deal
• Bridgepoint-backed SAMY gains US base, 120+ staff, and clients like...

X's X Lift tool converts a business URL into AI-generated ad options—including images, copy, and targeting—in just a few clicks, slashing manual campaign setup for new advertisers.

pubX's $5M Series A and Compliant acquisition embed media quality and governance signals directly into agent-to-agent ad decisions on its AdCP...

TikTok opened its off-platform network of nearly 400,000 apps to US advertisers on October 5, but the recommendation is clear: treat it strictly as a...

Measurement and attribution partnerships—not ChatGPT's 1.2 billion users—will determine whether advertisers shift meaningful budgets to OpenAI. The...

TikTok launched its TikTok Ad Network (TTAN) for U.S. advertisers, extending campaigns to a premium network of nearly 400,000 apps beyond its own...

iGaming influencer rates run 20-60% above standard U.S. benchmarks across Instagram, YouTube, TikTok, and Twitch, driven by limited eligible...

Barometer’s integration with Amazon Ads DVA+ brings third-party, episode-level brand suitability ratings to programmatic podcast inventory from...

Sony Pictures Entertainment's choice of PubMatic as preferred programmatic partner for Live TV on PS5 signals stronger direct access to authenticated...

A court filing in San Francisco has formalized the AppLovin-Unity dispute over "data leakage," with AppLovin alleging Unity’s Ad Quality SDK extracted...

• Precision shift underway: CTV Planner lets media teams plan investments by campaign objectives and local market realities rather than broad national...

Karlo opens agentic media buying to smaller teams with a self-serve platform that integrates creative scoring, targeting, and bidding in real time. It...

Runway's new AI agent generates ad variations for Meta, Google, and TikTok, then pulls performance data to guide the next creative round in a single...

Warner Bros Discovery is integrating its Neo self-service platform with Mediaocean’s Prisma Direct to automate direct premium video purchases, cutting...