LEGO Star Wars Smart Play launch, promos, and record-low set deals

LEGO is rolling out its new Smart Play system in the Star Wars line, with smart bricks debuting across multiple sets including fresh takes on the Millennium Falcon, Mos Eisley Cantina, and more. Coverage spans early hands-on impressions, a dedicated Blocks magazine feature, and upcoming demos via livestreams and UK in-store events. At the same time, retailers are pushing aggressive Star Wars promotions, from free buildable lightsabers and make-and-take events to steep discounts on sets like the Tantive IV, Mos Espa Podrace Diorama, Dark Falcon, Venator-Class Attack Cruiser, and a clearing-out Millennium Falcon. Together, these posts frame a key moment where LEGO is testing tech-enhanced play while stoking demand with some of the strongest Star Wars deals in recent memory.