LEGO fan events, collectible value, and global expansion
Bricks, Events & Big Business
This cluster links the experiential side of LEGO—like the massive Builders’ Bash at Silver Beach Center—with the investment and collecting angle, highlighted by deep dives into rare sets, retired kits fetching over £100, and lists of the most expensive LEGO sets ever made. It also tracks LEGO’s strategic growth, including plans to open 50 branded stores in India by 2030. Together, the posts show how LEGO operates simultaneously as a hobby, a cultural event draw, and a serious business and collector market. Fans are encouraged to see bricks not just as toys, but as experiences and appreciating assets within a rapidly expanding global ecosystem.
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Updated Feb 28, 2026