Independent agencies scale through acquisitions and integrated reputation services

MWW reports 28% 2026 growth, nearly $75 million in revenue, approximately 300 employees, and acquisitions of Berk and HudsonLake. FUEL’s acquisition of 53Six, other combinations, and cross-border partnerships such as Cog Culture–PRP Group reinforce a broader pattern: independents are pursuing scale through integrated communications capabilities, although agency-reported results require verification.