Eileen Gu

Eileen Gu's message on personal growth and lifting communities together reached Thai, Vietnamese, and Malay-speaking audiences through simultaneous...

Eileen Gu says people wrongly assume she has a stereotypical 'tiger mum', pushing back on cultural expectations around her upbringing and independence.

Olympic champion Eileen Gu headlined the KFF Inspiring Women Leadership Series, discussing ambition and personal growth with SMU President Lily...

Eileen Gu lands a Time magazine cover right after qualifying for the Milan Cortina Games, highlighting her rising media influence and public image as a key milestone.

Gu Ailing credits her habit of journaling and analytical introspection with shaping her identity, noting that 'you can control how you think, and therefore you can control who you are' through neuroplasticity at just 22.

Eileen Gu's appointment as Giorgio Armani Beauty's global makeup ambassador marks a natural extension of her cross-cultural influence, moving beyond...

Lejup delivers a free, surprisingly accurate digital ski fix by recreating over 25 real resorts.

• Resort roster spans Jackson Hole, Killington,...

Eileen Gu delivered a super high-difficulty move in the Beijing Winter Olympics big air event on February 8, claiming China's third gold medal. Overcome with emotion during her interview, she choked up and said, "I am so happy..."

Eileen Gu's quote "I train like I've never won, and I compete like I've never lost" captures her enduring championship mentality of staying hungry and fearless. This approach keeps her pushing limits regardless of past victories.

Eileen Gu sets the record straight on 'gold medals lost' as African and Caribbean skiers call for more Winter Olympics inclusion.

Eileen Gu is broadening her post-Olympic profile with a speaking slot at Singapore Management University's KFF Inspiring Women event, shifting focus from competition to empowering women on the international stage.

SK-II has named ski champion Eileen Gu as its global brand face.

Eileen Gu's first global skincare deal with SK-II positions her multi-role identity—Olympic skier, fashion figure, and academic—as the perfect fit for...

Olympic skier Eileen Gu wore a striking Iris Van Herpen creation with 15,000 glass bubbles that released into the air at the 2026 Met Gala, themed...

Eileen Gu extends her influence beyond the slopes with a new global SK-II ambassadorship.

• The 23-year-old aligns the partnership with SK-II’s “Free...

Eileen Gu will share her path through Olympic success, challenges, and balancing studies with fashion at SMU's Karim Family Foundation Inspiring Women...

Eileen Gu extends her crossover influence beyond freestyle skiing into global skincare branding as SK-II's new ambassador. She fronts the 'Free to...

Eileen Gu extends her reach from Olympic freeskiing into global beauty as SK-II’s new ambassador.

• Authenticity fit: Her refusal to be boxed into...

The league turns freestyle skiing and snowboarding into team competition, with 100 athletes vying for 40 spots and points tallied from individual...

Eileen Gu was the No. 1 pick in the inaugural X Games League Winter Draft as clubs quickly secured big names like her to build 10-athlete rosters from...