Culture & Consumer Pulse

Multi-Sensory Marketing Developments

• 🔥 Marketing is becoming multi-sensory: Social media content increasingly uses split-screen ASMR, textures,...

AI Era and Human Capabilities

• 🔥 Valuable Skills in AI World: Judgement, audience understanding, cultural fluency and market context are...

Gen Z is prioritizing micro-purchases and small indulgences as a coping mechanism amid economic stress, moving away from traditional savings tied to...

A 38-minute video from The Consumer Behavior Lab examines how e-commerce brands apply behavioral science to the 4 P's of marketing, starting with Place.

Nvidia CEO Jensen Huang urges society to adopt new social norms around AI, arguing everyone should engage with it to boost lives and close tech...

A data-packed guide reveals what's actually driving social media growth in 2026, zeroing in on platform algorithm shifts and creator economy changes.

Despite sustainability awareness, cultural and systemic shifts are required to normalize repair over replacement. Brands must redesign products for longevity and market this mindset change to align with emerging consumer values.

In a world where AI is everywhere, judgement, audience understanding, cultural fluency and market context become the real differentiators.

AI Reshaping Consumer Discovery

• 🔥 Comscore AI Purchase Trends: Consumers are increasingly using AI tools for product recommendations and...

Nvidia CEO Jensen Huang urges new social norms for AI adoption, warning that job loss fears and safety concerns threaten public support.

• Society...

Beauty marketing is evolving fast through practical sustainability, tech-driven loyalty, and emotional storytelling.

• Refill models are going...

The UK's social media ban for under-16s will trigger a £1.3bn drop in digital ad spend by 2027, forcing brands to redirect budgets as teen audiences...

Despite economic pressures, 2023 holiday spending revealed consumer resilience through sustained purchases of everyday essentials even as baskets...

Molson Coors is adapting its media strategy to reach Gen Z legal-drinking-age consumers shifting away from linear TV toward mobile, social, sports,...

Brands achieve stronger results by treating creators as strategic partners rather than media placements to cultivate genuine fandom.

• Transactional...

AI tools, uneven economic pressures, and short-form drama habits are reshaping how consumers discover, spend, and engage.

• AI-driven decisions:...

Streaming Platform Consolidation

• 🔥 Fox Acquires Roku: Fox's $22B acquisition of Roku creates a consolidated streaming-advertising platform...

Value-conscious consumers in 2026 are driving selective loyalty and forcing brands to rethink pricing, products, and experiences.

• Multi-dimensional...

J.M. Smucker CMO Gail Hollander stresses that successful CPG brands must master brand truths, consumer truths, and cultural truths to stay...

Brands are shifting from traditional ads to emotional tactics that build genuine connections.

• Meme marketing is overtaking official campaigns during...