Gen Z Alcohol Moderation: Redefining Drinking and Non-Alcoholic Trends

Gen Z not ditching booze but moderating intentionally, driven by wellness and quality. Gallup: under-35 drinking dropped from 72% to 62%. Boozeless Babes events and Athletic Brewing summer campaign signal mainstreaming of non-alcoholic options. New nuance: social media visibility and cost are key drivers, framing it as a broader social culture shift. Opportunities in low-ABV, premium products.