NCAA jersey sponsorship patches become official for 2026

College sports jersey sponsorship patches are now officially allowed. Ohio State's $17M/year deal with JPMorgan Chase sets a huge precedent. Notre Dame has now signed an $18-20M/year deal with SoFi, accelerating the revenue gap between Power 4 and G5 schools. This signals a new era of commercialization in college athletics, aligning with ongoing NIL and revenue-sharing trends.