AI Search Acquisition: AEO and Emerging Paid Placements

AI search visibility is increasingly important, but reported economics remain contradictory: AI Overviews show high reach with just 0.61% CTR, while ChatGPT referrals reportedly convert at 15.9% versus 1.76% from Google. A ChatGPT Ads test produced 1.30% CTR but almost no sign-ups; campaign documentation adds setup guidance without evidence of qualified, profitable users.