**********************Bespoke type rebrands: BBH, Getty, Fence, KATSEYE, The Cortège & Snaidero history** [developing]** [developing]
Key Questions
What is BBH's 2026 rebrand about?
BBH's 2026 rebrand, created by Studio Drama, features three bespoke typefaces that will be released open-source. It serves as a key case study for identity systems and motion design.
Which other projects are paralleled with BBH's bespoke type rebrand?
Parallels include Getty by Fred & Farid NY, Fence with Adrien Vasquez's Abyme typeface, HuskyFox's slab-serif for KATSEYE, Baillat Studio's pure-type identity for The Cortège, and Snaidero's refreshed 1966 modular logo.
What makes Baillat Studio's identity for The Cortège unique?
Baillat Studio's brand identity for The Cortège relies solely on typography to create an immersive event campaign. It demonstrates the power of pure type in launching a visual system.
How does The Fence Magazine use bespoke typography?
The Fence Magazine centers on a bespoke display typeface designed by Adrien Vasquez, known as Abyme. This allows the masthead to morph and be reborn with each issue.
What is Snaidero's connection to this highlight?
Snaidero is celebrating its 80th anniversary, marking its history since 1946 with a focus on design, research, and appeal. Its refreshed 1966 modular logo is highlighted as a parallel in bespoke type rebrands.
BBH's 2026 rebrand (Studio Drama) features three bespoke typefaces and open-source release; key case study for identity systems, motion. Parallels in Getty (Fred & Farid NY), Fence (Adrien Vasquez's Abyme), HuskyFox's KATSEYE slab-serif, Baillat Studio's pure-type The Cortège, and Snaidero's refreshed 1966 modular logo. Pursuing specimens, licensing, process materials.