GTM and Sales Motion for AI Agents Under Scrutiny

Distribution and ease of purchase are emerging as key differentiators for AI agent startups. Articles highlight the failure of AI pilots due to sales friction, the need for bottleneck-matching frameworks, and the importance of a control plane before touching pipeline. Echovane's pivot to full end-to-end agent teams exemplifies market-driven evolution. Ahrefs' bootstrapped $100M ARR model offers another GTM data point.