Steph Curry Signs with Li-Ning
Key Questions
Why did Steph Curry leave Under Armour for Li-Ning?
Curry cited Dwyane Wade and Jimmy Butler's Li-Ning sneakers as key influences in his decision. He prioritized full logo ownership and brand control over higher financial offers from other companies.
What are the main details of Steph Curry's Li-Ning deal?
The 10-year agreement, valued at over $400 million, covers basketball, lifestyle, and golf products. It includes plans for Curry Brand stores and global expansion while allowing Curry to retain significant creative control.
What can fans expect from the Curry Brand under Li-Ning?
Future drops of Curry Li-Ning sneakers and apparel are anticipated, though no specific models or release dates have been announced yet. The partnership is described as a major move in sneaker free agency with multiple confirmations.
Stephen Curry’s Under Armour departure and confirmed 10-year, $400M+ Li-Ning deal span basketball, lifestyle, and golf. Curry Brand ownership, stores, product plans, launch dates, and retail links remain unresolved; recent sightings of red Li-Ning Hare 9 Ultra shoes have not produced confirmed shopping details.