Steph Curry Signs with Li-Ning
Key Questions
Why did Steph Curry leave Under Armour for Li-Ning?
Curry cited Dwyane Wade and Jimmy Butler's Li-Ning sneakers as key influences in his decision. He prioritized full logo ownership and brand control over higher financial offers from other companies.
What are the main details of Steph Curry's Li-Ning deal?
The 10-year agreement, valued at over $400 million, covers basketball, lifestyle, and golf products. It includes plans for Curry Brand stores and global expansion while allowing Curry to retain significant creative control.
What can fans expect from the Curry Brand under Li-Ning?
Future drops of Curry Li-Ning sneakers and apparel are anticipated, though no specific models or release dates have been announced yet. The partnership is described as a major move in sneaker free agency with multiple confirmations.
Stephen Curry leaves Under Armour for Li-Ning in a 10-year deal covering basketball, lifestyle, and golf. Full logo ownership and plans for Curry Brand stores. Deal valued at $400M+. Curry Brand unveiled new Li-Ning logo, but no specific shoe models or shoppable links yet. This is a major sneaker free agency move that will produce future Curry Li-Ning drops.