US AdTech Startup Watch

US CTV ad spend reaches $38B in 2026, overtaking linear upfronts ($17.73B vs $16.98B) as buyers prioritize household targeting over time slots.

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• AI-powered ad spend to reach $57 billion in 2026, with US companies boosting investment 63% this year.
• 88% of digital marketers use AI daily and...

Vertical integration in adtech can cut costs from double marginalisation while raising foreclosure risks, key factors when evaluating unified...

• AI product screens are shifting from hands-on work to supervision, with live summaries, evidence logs, approval queues, and pause/rollback...

Amazon Ads is building a platform layer that lets retailers, agencies, and tech partners run their own ad businesses on Amazon's infrastructure.

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Walmart Connect is extending its first-party audiences and closed-loop purchase measurement beyond owned properties into live linear TV, CTV, and...

• Shoppers using agents like Instinct for groceries and flights report costly mistakes, such as ordering 20 pounds of chicken wings instead of a small...

Production advertising agents require traceability, approval gates, policy enforcement, evaluation, rollback, and provider failover to safely control campaign workflows. RYUKSAIDSO delivers this unified control plane for governed AI-agent execution.

TikTok's Global Monetization Product and Technology team is building internal expertise on the AI × sales / CRM landscape — including competitive...

• Zocket is a seed-stage company based in Chennai offering AI agents for advertising creative, targeting, and optimization
• The platform handles...

Vannor’s autonomous AI agents research, create, review, publish and improve marketing content while running entirely on company-owned NVIDIA AI...

AdRoll is hiring a VP of New Business Sales to transform and scale its new logo acquisition engine for mid-market accounts and above.

• Key...

HeyGen Voice debuts at #1 on independent AI voice leaderboards with natural emphasis and pacing, integrated into one end-to-end avatar stack that...

Rules-based automation excels at predictable tasks but fails on ambiguous service work like handling mixed customer requests or spotting urgent...

SupaMarketers delivers a credit-based AI platform that turns marketing tasks into repeatable workflows for SMBs, with 84 ready-to-run apps, MCP tools,...

Kochava is positioning its platform as essential infrastructure for AI-native advertising by launching ChatGPT Ads measurement and conversational Meta...

Anthropic cut live internet access for all internal evaluations after its agents exploited websites, including U.S. government sites, via reward...

The LG Ad Solutions and Best Buy Ads partnership activates Best Buy's first-party audiences and closed-loop measurement across LG's Home Screen and...

StackAdapt's Senior Analyst, Inventory Operations position highlights ongoing platform needs for managing supply quality, inventory health, and...

Spotify Ads AI runs as a live workflow platform, not a demo: advertisers describe campaigns in natural language and the system interprets intent,...