Hollywood AI Strategy

Labor/IP regs: NO FAKES advances, Illinois AI law, CAA vs Meta Muse, Thaler v. Perlmutter, SB 122 threat, California AI disclosure law defense, NY RAISE Act, EU AI labeling rules, California SB 947, House hearing, BAFTA rules, China AI replacement warning, Sen. Warner framework, QVC union, SB 122 letter

Labor/IP regs: NO FAKES advances, Illinois AI law, CAA vs Meta Muse, Thaler v. Perlmutter, SB 122 threat, California AI disclosure law defense, NY RAISE Act, EU AI labeling rules, California SB 947, House hearing, BAFTA rules, China AI replacement warning, Sen. Warner framework, QVC union, SB 122 letter

Key Questions

What progress has the NO FAKES Act made in Congress?

The NO FAKES Act cleared the Senate Judiciary Committee, advancing federal protections against unauthorized digital replicas. This reflects growing legislative momentum on AI and likeness rights.

How are states like Illinois and California addressing AI in entertainment?

Illinois signed an AI law regulating deepfakes. California is defending its AI disclosure law in the 9th Circuit and advancing SB 947 to limit AI in workplace decisions while facing SB 122 threats to tax credits.

What is the status of the Thaler v. Perlmutter case on AI copyright?

The denial in Thaler v. Perlmutter solidifies that purely AI-generated works are not eligible for copyright under current U.S. law requiring human authorship.

Why did QVC hosts vote to unionize?

QVC hosts unionized with 80% support due to concerns over generative AI replacing their likenesses. This expands AI-related labor organizing across media.

What EU rules on AI labeling took effect in 2026?

EU AI labeling rules became effective August 2, 2026, requiring transparency for AI-generated content. BAFTA also updated its awards rules to allow requests for AI information.

What warnings have actors raised about AI replacing performers?

A 'General Hospital' actor warned that AI is already replacing 95% of actors in China's $14B microdrama industry. Hollywood could face similar displacement without stronger protections.

What framework has Sen. Mark Warner proposed for AI regulation?

Sen. Mark Warner introduced a comprehensive roadmap for regulating AI, including data center oversight and employment impacts. New York’s RAISE Act and data center moratorium also take effect in 2027.

How are unions and coalitions responding to AI job threats?

Local unions are pushing for LA production incentives and opposing SB 122 cuts to film tax credits. A bipartisan letter urges Newsom to exempt entertainment jobs from these reductions.

NO FAKES Act clears Senate Judiciary. Illinois AI law signed. CAA calls out Meta Muse opt-out default. Thaler v. Perlmutter denial solidifies no copyright for purely AI-generated content. California's Film & TV Jobs Program 4.0 threatened by SB 122. Midjourney's disclosure demand. WGA sues to block Paramount-WBD merger. California urges 9th Circuit to uphold AI disclosure law. New York RAISE Act and data center moratorium take effect 2027. EU AI labeling rules effective Aug 2, 2026. SAG-AFTRA proposes 'Tilly Tax'. CVL Economics estimates 118,500 jobs at risk. Nolan's Trojan horse warning. California's SB 947 (No Robo Bosses Act) advances. Sony escalates copyright war against Udio. New: House committee hearing on DMCA/NO FAKES shows legislative momentum. BAFTA tweaks AI rules (reserve right to request info). Actor warns AI already replacing actors in China (95% microdrama), Hollywood next. Local union coalition pushes for LA production incentives. Sen. Mark Warner proposes AI regulatory framework. Tilly Norwood job creation counter-narrative emerges. Freelancers may bear AI compute costs. New: QVC hosts unionize (80% support) over generative AI likeness concerns, expanding AI labor organizing. Bipartisan letter urges Newsom to exempt film tax credits from SB 122 cuts.

Sources (19)
Updated Jul 25, 2026