Hollywood AI Strategy

Studios C&Ds/regs vs AI deepfakes; China/US contrasts [developing]

Studios C&Ds/regs vs AI deepfakes; China/US contrasts [developing]

Key Questions

What regulations has China imposed on AI deepfakes and humans?

China has regulations targeting AI-generated humans and deepfakes, as seen with iQIYI's Nadou Pro, the first AI agent for film and TV production. These rules aim to control AI use in media. This contrasts with more permissive approaches elsewhere.

What cease-and-desist actions have Disney, MPA, and SAG taken against AI deepfakes?

Disney, MPA, and SAG issued C&Ds against Seedance for AI deepfakes infringing on content. These actions protect intellectual property and creatives. Studios and unions are drawing firm lines on AI replacing individuals, as echoed by Steven Spielberg.

How do California and federal US approaches to AI watermarking differ politically?

California Governor Newsom supports watermarking for AI content, contrasting with Trump's stance. The White House's bipartisan NO FAKES initiative addresses deepfakes. This reflects ongoing governance debates similar to early internet policies.

What is the White House's stance on AI deepfakes?

The White House supports the bipartisan NO FAKES act to combat deepfakes. It revives early internet governance debates in its AI legislative framework. This aligns with broader efforts against AI misuse.

What lobbying efforts are underway regarding AI in entertainment?

Anthropic and AFL-CIO are lobbying on AI issues, alongside OpenAI, Google collaborating against Chinese AI model theft. Unions like WGA face challenges during strikes, losing healthcare. CreateAI's CEO states AI-assisted animation production is inevitable.

China regs on AI humans/deepfakes (iQIYI Nadou); Disney/MPA/SAG C&Ds on Seedance; Newsom CA watermark vs Trump; WH NO FAKES/bipartisan; Anthropic/AFL-CIO lobbying.

Sources (7)
Updated Apr 8, 2026