Gillette $1B South Boston HQ/innovation center advances
Key Questions
What is the Gillette HQ project in South Boston?
Gillette is advancing a $1B HQ and innovation center at 232 A St in South Boston, with property purchase completed. It includes R&D focus announced May 19.
What other Gillette investments are planned?
A $1.5B facility in MA Andover for blade production is set for 2026. These aim to boost grooming innovation and compete with private labels.
How is Gillette responding to Dollar Shave Club in women's razors?
Gillette faces competition from DSC's new women's razors line challenging Venus ($1.8B market). Gillette's Lystra and DSC responses are key to track.
What is the status of Gillette's oral care brands?
Gary Coombe leads Blend-a-med oral care in Europe, alongside Oral-B with sustainable packaging. These drive steady consumer staples growth.
How does P&G compare to Estee Lauder per Trefis?
Trefis indicates PG could outperform Estee Lauder in personal care due to lower P/OpInc valuation. Track FY25-27 phasing, incentives, hiring, and ROI.
Gillette $1B 232 A St Grooming HQ/R&D (5/19)/$1.5B MA Andover/blade 2026/Lystra vs priv/DSC Venus; Gary Coombe/Blend-a-med/WNBA Venus; FY gdn unch. Track FY25–27 incentives/hiring/ROI/vol.