Brand expansion: New Heights, fashion, music

New Heights podcast hit $35M valuation (Forbes top 5). Kelce is exploring country music (speculative, with insider quotes and Jason's comments adding credibility), became Tommy Hilfiger global ambassador, and partnered with Garage Beer and Red Robin. These ventures are developing. A minor distraction: a lawsuit over the steakhouse name involving Kelce and Mahomes adds off-field noise.