Amazon affiliate commerce moves deeper into social and video platforms

Amazon Shopping integrations are expanding across YouTube, Instagram, Meta, and Pinterest, giving creators more native ways to tag products and earn commissions. YouTube reporting cites a 13x GMV increase and significant untapped creator eligibility, while Instagram and Pinterest workflows broaden distribution through Reels, Stories, bios, DMs, and Pins. Rollout rules, retailer selection, economics, and attribution remain unsettled.