Programmatic Measurement Pulse

• New launch: GumGum Sports Media converts Relo Metrics-verified sponsorship exposures into addressable audiences via VideoAmp.
• Targeting products:...

• Pinterest launched a Certified Measurement Partner Program with hand-selected vendors to boost CTV interoperability.
• Advertisers gain direct...

• Nielsen now tracks CTV ad spend in Italy across Amazon Prime Video, Netflix, YouTube, DAZN, RaiPlay and others.
• Marketers gain a unified view of...

• Six major deals totaling over $25B in 18 months bought pipes, data, and platforms but left creative production and ad-level measurement...

• Adnami launches curated deal packages directly in Google DV360 via Index Exchange, giving buyers instant access to attention-optimised display and...

• JioStar, Zee, Magnite and The Trade Desk joined RunnTV to explore forming an independent CTV/FAST industry body
• Key topics included governance,...

• Traditional 15- and 30-second spots still comprise 49% of CTV ad units even as streaming overtook linear viewing in May 2025.
• Publisher...

• Beauty brand test: 23-day APAC skincare campaign using IAS Quality Attention™ scored 78, above 63 CPG benchmark.
• Business outcomes: Delivered 57%...

• Core thesis: CTV should own randomized experimentation for proving brand ad incrementality instead of chasing attribution like Google or retail...

• YouTube led CTV placements (75%) and budgets (50%) in 2025-26, ahead of Amazon Prime Video and Hulu
• Hulu-Disney+ and Paramount+-Max mergers...

• Core challenge addressed: When user-level conversion matching is unavailable, Podscribe's model extrapolates outcomes rather than linking individual...

• Passive co-viewing now part of Nielsen's national currency via wearables, no login required, covering 40M Big Data + Panel homes and 15k set-meter...

• Core change: Gracenote content IDs, metadata, and taxonomy integrate directly into The Trade Desk, letting buyers move past broad genre categories...

• Audience-first targeting now drives CTV buys, letting brands isolate segments traditional TV misses and scale beyond bottom-funnel channels.
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CTV ad fatigue stems from repeated exposure to the same creative, not overall ad load. Fragmented platforms make household-level capping difficult,...

• CTV platforms often cannot identify specific shows for most ad impressions, relying on self-declared categories instead.
• Attribution fails without...

• VFC partners with AudienceProject to create Australia's first independent cross-media video measurement solution, leveraging existing global...

Governance gaps in AI ad measurement risk repeating programmatic mistakes, as the IAB develops an LLM framework while platforms retain control over...

• Key change: Video Futures Collective (Amazon Prime, Disney, Netflix, YouTube, others) partners with AudienceProject for Australia's first...

• ANA data shows only 45 cents of every programmatic dollar reached working media in 2026, up from 36 cents in 2023.
• CTV drives the inefficiency...