Programmatic Measurement Pulse

• New premium inventory: Titan OS home screen video ads now available programmatically via Equativ’s Maestro platform across Europe and Latin...

• Change: DoubleVerify now delivers global post-bid measurement on LinkedIn Audience Network covering IVT, viewability, brand suitability, and...

• What changed: DoubleVerify now offers global post-bid measurement on LinkedIn Audience Network, covering IVT, viewability, brand suitability and...

Verification Expansions

• 🔥 DoubleVerify LinkedIn Measurement: DoubleVerify launched global post-bid measurement for LinkedIn Audience Network...

• Ecosystem launch: The Trade Desk's Ventura now opens as an industry collaboration platform uniting TV OSes and streaming partners for transparent,...

• Change: DV now delivers global post-bid measurement on LinkedIn Audience Network covering IVT, viewability, brand suitability and geo compliance.
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• What changed: DV launched global post-bid measurement on LinkedIn Audience Network covering IVT, viewability, brand suitability and geography.
• Why...

Measurement Landscape

• No new developments in today's content meet the criteria for attention or ad measurement updates involving prioritized...

• What changed: StreamLayer and Curated.Media partnered to deliver real-time moment-based ad inventory through existing programmatic channels using...

CIMM's new paper argues Media Quality (MQ) signals like attention and context better distinguish meaningful exposures from basic delivery in a...

• What changed: Fuse Media named iSpot its official measurement provider for CTV and FAST inventory, introducing outcomes-based attribution to its 84...

OpenRTB Standards Updates

• 🔥 New Live Signals for Streaming: IAB Tech Lab’s OpenRTB updates add livestream, realtime, and firstbroadcast...

Tinuiti’s partnership with Google introduces user-level attribution via Ads Data Hub, addressing the traditional YouTube reporting "black box" for...

• Partnership detail: Vevo names DISQO as its preferred brand outcomes measurement partner
• Measurement scope: Enables holistic cross-platform...

StackAdapt's new AI-powered proactive marketing unifies campaign execution and performance tracking in one platform.

• Key update: Delivery,...

• Three new signals now distinguish livestream (concurrent events like sports), realtime (continuous feeds like FAST channels), and firstbroadcast...

• Partnership focus: DSPolitical and FreeWheel enable scalable high-performance CTV campaigns.
• Core advantage: CTV merges television impact with...

OpenRTB introduces new attributes representing "live" to better support programmatic CTV and streaming ad trading. This update targets improved DSP/SSP pod bidding and SSAI transparency while aligning with IAB/OpenRTB 2.6 measurement standards.

• Fraud enters CTV at three layers: claim, execution, and measurement
• This is not just a bot problem; deeper protocol issues keep fraud hard to contain
• OpenRTB and VAST breakdowns create ongoing IVT gaps for DSP/SSP teams

• CTV pause ads now supported in the Q2 Kokai release, expanding ad placement options during streaming
• AI optimisation controls introduced alongside...