Programmatic Verification Hub

Attest's research challenges core media planning assumptions as viewing habits shift dramatically.

• Only one-third of viewers watch "unskippable" ads...

Advertisers are demanding greater visibility into ChatGPT prompts, placement context, and incrementality measurement to ensure brand safety and real...

Five of six documented AI fraud deployments are now in production or showing results, with none reversed.

• HHS, CFTC, IRS expanding AI for...

Advertisers must confirm ads remain fully separate from organic ChatGPT responses before scaling.

• Targeting & context hints: Rely on conversation...

The Brand & AI Safety Summit London 2026 has evolved to integrate AI safety into its core agenda, reflecting shifting digital media dynamics.

Key...

AI hallucination detection is positioned as the essential control layer for trustworthy production AI, with rates still ranging 3.1–30% even on...

DisplayGateGuard targets Google Display and Performance Max specifically because general-purpose brand-safety tools cannot see or block placements...

AI now plays a dual role in digital ad fraud: it both inflates invalid traffic and offers sharper detection tools.

Article 2 shows Google’s AI Max...

Audiomob's IAB UK Gold Standard certification formalizes transparency and accountability expectations for digital audio advertising platforms.

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Insurers are automating claims and underwriting faster than verification systems can validate evidence, widening a gap that leaves manipulated media...

• A capture documents one defined context at one point in time, including page, creative, placement, and landing path.
• It cannot establish...

The shared risk tiers everyone still cites ended when GARM shut down in 2024, with WFA confirming in July 2026 it will not restart the initiative.

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Active liveness issues random challenges like head turns or blinks that pre-recorded videos cannot replicate, while passive analyzes natural signals...

Global ad fraud losses hit $25.3 billion in the first half of 2026, with the fraud rate climbing to 5.58%—up 1.26 points from 2025.

• Human-mimicking...

Basic analytics filters like Google Analytics only screen against declared crawlers on the IAB list, leaving sophisticated invalid traffic...

Stronger advertiser verification combined with digital identity and modernized registries lets platforms identify and block unauthorized ads before consumers see them, directly targeting bank impersonation and fraudulent financial services.

Fraud campaigns now mirror Coruna iOS exploit-kit logic by checking device, model and OS version to serve benign pages to automated checks while...

Three fraud vectors are accelerating at once, forcing platforms to rethink detection speed and scope.

• Auto-lending rings used the 30-day...

Meta faces parallel waves of deception across its platforms.

• Malware campaigns used explicit thumbnails on Facebook and Instagram to push...

Generative AI has collapsed the cost of faking identities—deepfakes and bulk synthetics now bypass checks that once took weeks—pushing Socure to raise...