SM Entertainment NEXT 3.0 AI & Global Strategy
Key Questions
What is SM Entertainment's NEXT 3.0 strategy?
SM NEXT 3.0 focuses on AI for A&R, evolution of the Naevis virtual idol, partnerships with Tencent and True, and a new boy band reality show. It signals a shift to tech-driven, localized K-pop global expansion.
How is SM Entertainment incorporating AI?
SM Co-CEOs detailed AI applications in Artist & Repertoire (A&R) processes. This is part of their broader K-pop global growth strategy.
What recent SM group activity is highlighted?
NCT WISH expressed excitement for their first full-length album 'Ode to Love'. This aligns with SM's ongoing artist development initiatives.
SM Co-CEOs detail AI for A&R, Naevis virtual idol evolution, Tencent/True partnerships, new boy band reality show. Signals shift to tech-driven, localized K-pop expansion.
Sources (2)
Updated Apr 10, 2026