Big 4 Labels JV for Global 'Phenomenon' Festival
Key Questions
What is the 'Phenomenon' festival?
The 'Phenomenon' festival is a global K-pop event formed through a joint venture by South Korea's Big 4 entertainment companies: HYBE, SM Entertainment, JYP Entertainment, and YG Entertainment. Led by J.Y. Park, it aims to rival festivals like Coachella and will debut in South Korea in December 2027, followed by a global tour in 2028.
Which companies are involved in the Phenomenon joint venture?
The joint venture includes HYBE, SM Entertainment, JYP Entertainment, and YG Entertainment, South Korea's top four K-pop agencies. They are collaborating to launch the global 'Phenomenon' festival.
What is the current status of the Phenomenon festival plans?
The project is in the developing stage, with procedures underway via a government committee. The festival is scheduled to debut in South Korea in December 2027 and expand to a global tour in 2028.
HYBE/YG/SM/JYP joint venture led by J.Y. Park for 'Phenomenon' fest debuting Dec2027 SK/global 2028 tour as Coachella rival; procedures underway via gov committee.