Meta's Enterprise AI Agent Platform: WhatsApp, Instagram, Messenger with Token Pricing

Meta launches Business AI Agent across WhatsApp, Instagram, and Messenger with consumption-based token pricing. Targets 200M businesses, integrates with Shopify/Zendesk via APIs. Validates API-like monetization model and AI agents as primary users. WhatsApp already at $2B run rate. Intensifies competition with Salesforce, Zendesk, and Twilio/OpenAI voice APIs. New: WhatsApp adds Business Calling API with per-minute pricing, expanding its platform beyond messaging and enabling voice interactions for AI agents, reinforcing the trend of messaging platforms becoming full communication hubs. A WhatsApp Business API explainer (Omnichat) provides a comparison table but is a vendor pitch. Latest: WhatsApp Business API pricing changes: Meta ending free service/utility messages, signaling platform dependency risk and cost evolution.