AI Market Intelligence

Enterprise AI Adoption: Real-World Cost and ROI Data Emerges

Enterprise AI Adoption: Real-World Cost and ROI Data Emerges

Rippling's AI Spend Console reveals 40% of R&D payroll on tokens, 80% MoM growth, and 10-15% employees driving 60% spend. Cost reduction from 40% to 15% via model routing is actionable. Meanwhile, 57% of enterprises report flat/negative ROI, and only 11% achieve full AI reinvention (McKinsey). Agentic AI market grows at 40%+ CAGR but adoption-value gap persists.

Sources (4)
Updated Aug 11, 2026