India Market Heats Up: YRF, ShareChat, KukuTV

India's vertical drama market sees major moves: Yash Raj Films invests in Rusk Media, ShareChat IPO, KukuTV planning IPO, Tadka crosses 100M users, Pocket TV shutting down. Story TV hires YRF veteran. Premiumization and mainstream adoption accelerating. Red Chillies also entering the space. Ad filmmaker Raj Eshwar expands South India's vertical drama scene with 10 series in six months, including 'Pookie Mechanic' nearing 10M views on Story TV.