OTT Platforms Embrace Vertical Drama

Major streaming services (Peacock, Netflix, Disney+, Paramount+, HBO Max) are integrating vertical feeds and microdramas. Peacock leads with Bravo microdramas and original series, licensing from ReelShort. Paramount+ testing soap-style vertical shows. Disney+ has now partnered with TikTok to integrate fan-created content into its Verts vertical feed, signaling further mainstream adoption. Market projected to reach $14B in 2026.