OTT Vertical Feed Launches (Netflix, Prime, Peacock, Paramount, Disney+ & BET)
Key Questions
Which OTT platforms are launching TikTok-style vertical feeds?
Netflix, Prime Video, Peacock, Paramount+, Disney+, and BET are adopting vertical feeds for short-form content. Peacock has introduced a dedicated feed featuring Bravo microdramas and originals like 'Campus Confidential: Miami'.
What new microdramas has Peacock released recently?
Peacock launched 'Salon Confessionals with Madison LeCroy' with 52 episodes and is licensing content from ReelShort. It also offers AI-converted catalog titles in its vertical format.
What are the projected market sizes for vertical short-form dramas?
The market is projected to reach $14 billion in 2026 and $26 billion by 2030. ReelShort currently leads Netflix in daily mobile viewing time.
OTT platforms adopting TikTok-style vertical feeds; Peacock launched dedicated feed with Bravo microdramas and original 'Campus Confidential: Miami' plus AI catalog conversion. Peacock now licensing content from ReelShort, and has launched a second Bravo original unscripted microdrama, 'Salon Confessionals with Madison LeCroy' (52 episodes). Netflix is licensing short-form videos from publishers (BuzzFeed, Condé Nast) for its Clips feed, though not specifically vertical dramas. Disney+ is exploring a free tier with micro-dramas. Market projections: $14B in 2026, $26B by 2030, with a separate $18B projection noted. ReelShort beats Netflix in daily mobile viewing. New platforms continue emerging. India market heating up. Reality shows expanding into microseries. Streamers stepping up mobile strategy.