Simone Biles Signs Major Athleta Partnership with Design Collaboration

Simone Biles announced a new brand partnership with Athleta, moving from Nike, and will have a design collaboration role. This marks a significant shift in her endorsement portfolio and signals new potential for signature activewear and off-duty style pieces. A primer article also summarized her other deals (GK Elite, Nike, Uber Eats, Visa, K18).