Curry signs $400M Li-Ning deal after Under Armour exit
Key Questions
What is the value of Steph Curry's new endorsement deal?
Stephen Curry signed a 10-year, $400 million endorsement deal with Li-Ning after leaving Under Armour.
Has Li-Ning released any products with Curry?
Yes, Li-Ning and Curry debuted collab T-shirts in New York, marking the partnership's move from announcement to retail availability.
Did Curry's Li-Ning deal include a new logo?
The deal features a minor visual update with a new logo as part of the ongoing off-court brand narrative.
Stephen Curry signed a 10-year, $400M endorsement deal with Li-Ning. Off-court brand narrative continues with new logo revealed (minor visual update). Now Li-Ning and Curry have debuted collab T-shirts in New York, marking a concrete product launch. The partnership is moving from announcement to retail.
Sources (1)
Updated Jul 11, 2026