Curry signs $400M Li-Ning deal after Under Armour exit
Key Questions
What deal did Stephen Curry sign with Li-Ning?
Stephen Curry signed a 10-year, $400 million endorsement deal with Li-Ning after leaving Under Armour. The agreement covers global expansion of shoes, apparel, and golf products.
Why did Curry exit Under Armour?
Curry's departure from Under Armour paved the way for his new partnership with Li-Ning. The move follows his earlier career start as a Nike athlete in 2009.
Is there any controversy with the Li-Ning deal?
The deal includes context around Li-Ning's past ban, which adds to brand implications. Details are still developing as the partnership unfolds.
Stephen Curry signed a 10-year, $400M endorsement deal with Li-Ning, leaving Under Armour. The deal includes global expansion of shoes, apparel, and golf. Controversy over Li-Ning's past ban adds context. Status: developing as brand implications unfold.
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Updated Jun 5, 2026