Oura’s Planned $625M Counsel Health Deal Extends Wearables into AI-Assisted Care
Oura plans to acquire Counsel Health for $625M, building on an existing chatbot integration and linking wearable data to AI guidance and physician access. Counsel’s roughly 50 on-demand doctors and enterprise partners offer a route to broader care, but clinical reliability, privacy, and improved patient outcomes remain to be demonstrated.
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Updated Nov 11, 2026