Cannabis Global Market Monitor

Regulatory changes, local decisions, and market developments around cannabis and hemp

Regulatory changes, local decisions, and market developments around cannabis and hemp

Cannabis Policy, Markets & Local Regulation

2026: A Landmark Year Continues to Reshape the Global Cannabis and Hemp Industries

The momentum that has defined 2026 as an unprecedented transformative year for the cannabis and hemp sectors remains unabated. Building on a wave of regulatory shifts, international standardization efforts, scientific breakthroughs, and evolving market dynamics, the industry is experiencing rapid evolution and mounting complexity. Recent developments have underscored a year marked by decisive progress, yet equally highlighted significant challenges—setting the stage for a more integrated, evidence-based, and commercially vibrant future.

Continued Regulatory Momentum and International Standardization

Global Harmonization and Export Opportunities

International cooperation on cannabis standards has accelerated markedly in 2026. Countries such as Zimbabwe and Morocco are making pivotal strides in aligning with international certification standards, like CE certification, which are crucial for export confidence and cross-border trade.

  • Zimbabwe’s adoption of CE standards positions its cannabis exports as credible and competitive, enabling access to European and Asian markets and establishing it as a significant global supplier.
  • Morocco’s export ambitions are now bolstered by compliance with international norms, aiming to cement its reputation as a major player in the global cannabis supply chain.

This push toward international standardization is poised to reshape global trade dynamics, fostering market access for emerging producers and promoting greater consistency in product quality worldwide.

U.S. Federal and State Policy Dynamics

While promising signs of federal movement are emerging, clarity remains elusive:

  • The FDA missed its February 10, 2026 deadline to publish a comprehensive list of all cannabinoids and define hemp, leaving the industry in regulatory limbo. Industry stakeholders continue to call for clearer federal guidance to support lawful growth.
  • Conversely, the USDA has taken proactive steps by advancing standards through overseeing hemp testing, pesticide labeling, and crop standards, supported by recent House farm bill provisions. These initiatives aim to standardize cultivation practices, improve safety, and reduce regulatory disparities across states, fostering a more consistent national regulatory landscape.

Local Regulatory Actions and Industry Debates

At the local level, regulatory decisions continue to influence industry trajectories:

  • Oregon has proposed a 10 mg THC cap per edible serving to enhance consumer safety and curb overconsumption, reflecting ongoing potency debates across states.
  • In Chicago, industry advocates successfully vetoed a proposed ban on hemp-derived intoxicating products after Mayor Lori Lightfoot’s veto and Alderman Quinn’s decision not to pursue the ban. This indicates local support for industry expansion.
  • Conversely, Ohio is embroiled in a legal challenge from grassroots groups opposing a law banning intoxicating hemp products. Plaintiffs argue that such restrictions undermine consumer choice and stifle innovation, exemplifying state-level regulatory conflicts.
  • Rhode Island regulators are actively considering applications for new cannabis licenses, focusing on eligibility criteria and licensing procedures to promote market entry and competition.
  • In Tennessee, recent hemp rule changes have impacted CBD access, with some residents expressing concern over reduced availability and uncertainty about future regulations.

Industry Risks and Challenges

A recent industry report, titled "Top Issues in the Cannabis Industry for 2026," emphasizes ongoing legal and licensing risks:

  • Delays in licensing approvals and regulatory ambiguity continue to inflate operational costs.
  • Litigation expenses and uncertain compliance requirements threaten brand valuations and industry stability.

Market and Corporate Developments

Strategic Mergers, Expansions, and Infrastructure

Corporate activity remains vigorous as industry leaders pursue growth and diversification:

  • Organigram, a Canadian cannabis giant, announced the €227.2 million acquisition of German firm Sanity Group, supported by British American Tobacco (BAT). This move expands its footprint across Europe, diversifies its product portfolio, and positions it as a key global player.
  • Curaleaf Laboratories, a major UK-based medical cannabis manufacturer, announced a partnership with Sanity Group to advance medical cannabis innovation in the UK. This collaboration aims to enhance product development and streamline supply chains.
  • Innovia Consulting has expanded through strategic acquisitions, notably purchasing 365Vertical and its cannabis division, 365 Cannabis, aiming to streamline supply chains, increase operational efficiency, and capitalize on market growth.
  • Sapphire Farms received approval to develop a new cannabis processing facility in Newfield, designed to expand cultivation and processing capacity to meet regional demand and support industry growth.

Market Trends and Consumer Adoption

  • Recreational marijuana sales in Massachusetts have now surpassed $9 billion, demonstrating resilience despite adverse weather conditions, such as major snowstorms that temporarily boosted demand. The strong market signals deep consumer acceptance and robust industry health.
  • Industry players are increasingly employing tax planning strategies, with resources like YouTube tutorials—including titles such as "New York Cannabis Tax: Save Six Figures with These 2 Strategies"—gaining popularity among entrepreneurs seeking compliance tips and tax savings.
  • Hemp-derived THC beverage sales are rising rapidly, as companies capitalize on the last legal window before a potential federal ban. Legislative efforts last fall aimed to close this loophole, leading to product launches and aggressive marketing campaigns to capture market share.

International Expansion and Future Outlook

  • Australian-based Little Green Pharma (LGP), through mergers with Cannatrek, exemplifies European market ambitions, especially amid ongoing medical cannabis policy developments.
  • Signs of federal legalization momentum in the U.S. are emerging, with GOP congressmen suggesting a possible shift toward interstate commerce expansion. This could revolutionize industry regulations and accelerate growth.
  • Curaleaf’s collaboration with Sanity Group and EU expansion efforts reflect a strategic focus on international markets, aligning with the broader trend toward globalized cannabis commerce.

Scientific Validation and Public Health Advances

2026 marks a milestone in scientific research, further strengthening the therapeutic legitimacy of cannabis:

  • Neuroimaging studies reveal that moderate cannabis use can reduce neuroinflammation and support cognitive resilience, especially in aging populations. These findings challenge stereotypes and could influence public health policies to embrace cannabis therapeutics.
  • A recent BMJ Open publication examines cannabis use for menopause in women aged 35 and over, indicating potential benefits in managing menopausal symptoms, and opening new therapeutic avenues.
  • A groundbreaking development involves the creation of a genetically encoded CB2R-based fluorescent sensor, enabling rapid screening and functional assessment of cannabinoid modulators. This innovation accelerates drug discovery and product development, promising more targeted therapies.
  • An emerging method to study cannabis' impact on driving safety has been introduced, addressing a critical research gap as legalization expands—an essential step toward public safety.
  • Additional research suggests that moderate cannabis consumption may enhance memory and promote neurogenesis, further legitimizing its therapeutic role.
  • A large-scale observational study is recruiting participants in Arizona to explore the use patterns and outcomes of medical marijuana, aiming to generate real-world evidence.
  • A systematic review assessing long-term and serious harms associated with medical cannabis and cannabinoids has been published, providing a comprehensive evaluation of safety profiles and informing public health policies.
  • Virginia’s Cannabis Control Authority (CCA) launched a real-time medical cannabis data dashboard, offering insights into dispensary sales, patient demographics, and product types—aimed at informing policymakers and enhancing transparency.

Policy Forward Signals and Industry Outlook

Rescheduling and Market Preparation

Stakeholders are closely monitoring federal discussions regarding rescheduling cannabis, especially considerations to move to Schedule III. Such a change could ease banking restrictions, expand product types, and enable interstate commerce—potentially transforming the industry landscape.

Recent insights from "Is Washington Finally Moving On Cannabis Rescheduling? | TTB Powered by Flowhub" and "Smart Money Moving Before Schedule III? | TTB Powered by Flowhub" highlight investors and industry operators positioning themselves ahead of anticipated reform, signaling market confidence.

Additionally, Organigram recently launched Edison and BOXHOT medical vapes and pastilles in Australia, illustrating international market expansion and global readiness for broader legalization.

Public Health, Safety, and Ethical Considerations

Research emphasizing age-specific risks—particularly concerning adolescent cannabis use and its association with psychosis and bipolar disorder—continues to inform public health campaigns and regulatory strategies. Policymakers are striving to balance industry growth with public safety by implementing targeted age restrictions and educational initiatives.

Highlights of Recent Articles and Developments

  • Congress rewrote hemp delta-9 THC policy, sparking debate about who might be harmed. A Pennsylvania hemp business owner remarked, “I’ve operated in the legal hemp industry since 2019, and recent policy changes threaten to disrupt our entire supply chain.” The new regulations have significant implications for hemp producers and retailers, especially regarding delta-9 THC limits.
  • Curaleaf Laboratories and Sanity Group announced a partnership to advance medical cannabis innovation in the UK, aiming to enhance product development, regulatory compliance, and market penetration in Europe.
  • Knoxville sisters who rely on full-spectrum CBD oil to manage dystonia have expressed concern over new Tennessee hemp rules that restrict CBD access, fearing it could limit their treatment options. One sister stated, “This new regulation feels like a step backward for patients who depend on affordable, accessible CBD.”
  • In Ohio, grassroots groups are challenging a law banning intoxicating hemp products, claiming it undermines consumer choice and stifles innovation—highlighting ongoing state-level conflicts over product legality.
  • Tennessee’s recent hemp rule impacts have reduced CBD access for some residents, raising questions about balance between regulation and patient needs.

Current Status and Implications

2026 remains a pivotal year—a period characterized by progress and ongoing hurdles. The push for regulatory harmonization, scientific validation, and market expansion is laying a robust foundation for a more mature, transparent, and interconnected industry.

Key Takeaways:

  • The international push toward standards, exemplified by Zimbabwe’s CE adoption and Morocco’s export initiatives, is reshaping global trade.
  • The federal landscape in the U.S. still harbors uncertainties, but state actions and industry resilience continue to drive growth.
  • Corporate mergers and infrastructure investments demonstrate confidence and preparation for a more permissive future.
  • Scientific research continues to legitimize therapeutic claims and drive innovation, with tools like CB2R sensors accelerating drug discovery.
  • Product innovation, especially bioavailability-enhancing technologies such as emulsification and nanoencapsulation, is expanding market opportunities across medical and wellness sectors.

Stakeholders who prioritize compliance, invest in research, and adapt proactively are best positioned to capitalize on the opportunities emerging this year. As 2026 unfolds, it is clear that this year will be remembered as a defining period of transformation, propelling the industry toward a more normalized, innovative, and globally integrated future.

Sources (51)
Updated Feb 27, 2026