New SEO study offers a directional comparison for PI search competition
A 23-search study reports single-state firms captured 71% of top-10 results and 17 of 23 #1 positions, with Super Lawyers appearing in 22 of 23 local searches; truck searches favored dedicated trucking pages. The small, national sample is not a California benchmark, but offers a comparison point for local PI SEO strategy. Additional LA keyword/CPC estimates are snapshots with unclear timing and are not validated market-wide.
Sources (2)
Updated Oct 21, 2026