Epic–Google settlement & Play fee compression; DTC direct payments rollout
Key Questions
What changes resulted from the Epic-Google settlement?
The settlement combined with DMA/CMA probes has reduced Google Play fees to 10-20% and ended the standard 30% fee, confirmed by a $700M US states deal. This enables Fortnite relisting and direct-to-consumer payments.
When will Epic launch direct payments on iOS and Android?
Epic plans to roll out direct payments on both platforms in May 2026. This allows bypassing app store fees while giving developers ownership of customer data.
How much revenue can developers reclaim through web stores?
Publishers such as Zynga and Playtika can reclaim 25-60% of revenue, with 72% of top games already using web stores. The shift follows the end of high app store commissions.
What does the new D2C guide provide for publishers?
The Definitive 2026 D2C Guide offers benchmarks and strategies to achieve 40%+ off-platform revenue. It includes practical steps for App2Web implementation and fee avoidance.
How are publishers using App2Web to bypass app stores?
App2Web flows let apps redirect users to web stores, avoiding store fees entirely. Related guides cover setup, webhooks, deep links, and traffic-driving tactics from creators.
Settlement + DMA/CMA probes compress Play to 10-20%; 30% fee end + $700M US states deal confirms policy, Fortnite relisting/DTC. Epic launches direct payments iOS/Android May 2026; Zynga/Playtika reclaim 25-60% rev (72% top games web stores). New D2C guide provides benchmarks and strategies for driving 40%+ off-platform revenue.