Reported Chinese Sponsor Fallout Over Mbappé Controversy
Reports dated 27 October say Dongpeng and Mengniu ended partnerships with Mbappé amid backlash over an alleged comment involving a Mao-image meme; one report also says Milkground ended an agreement, while RedNote said its partnership had already ended in 2024. Coverage reports an apology, but the companies reportedly did not specify their reasons and AFP Fact Check could not immediately verify the circulating video. Claims about broadcast consequences and market impact remain unverified.
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Updated Oct 27, 2026