Mbappé's Nike Deal Expires; May Launch Own Brand

Mbappé's $185m Nike deal has expired after 15 years. He is considering launching his own brand, signaling a major shift in his off-field business strategy. The mystery brand with equity stake suggests he is thinking like a businessman. This adds a new commercial dimension to his profile. Latest: Reports indicate he is set to sign with an 'unexpected' brand offering equity and a signature sub-brand, with concrete finalization details emerging.