Nike 'Rip the Script' World Cup Campaign Featuring Mbappé
Key Questions
What is Nike's 'Rip the Script' World Cup campaign?
Nike released a six-minute film ahead of the World Cup starring Mbappé and other stars. The campaign aims to engage fans and forms part of Nike's turnaround strategy.
Which athletes appear in the Nike World Cup film?
The film features Cristiano Ronaldo, Mbappé, Vinicius, LeBron James, and Ted Lasso. It is presented as a major advertising effort ahead of the tournament.
What is the current status of Nike's World Cup campaign?
The campaign is still developing as the tournament approaches. It centers on a six-minute film released to build fan engagement.
Nike released a six-minute film ahead of the World Cup starring Mbappé and other stars. The campaign aims to engage fans and is part of Nike's turnaround strategy. Still developing as the tournament approaches.
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Updated Jun 5, 2026