K-content companies expand IP monetization into games, formats, AI, and fan experiences

Webtoon Entertainment, DRX, and Galaxy Corp are pursuing gaming, esports, robot idols, and new physical-digital fan experiences, while Korean producers increasingly license formats for local remakes. KPEX’s planned New York expo extends this cross-category fandom-commerce model, while KOMCA’s disclosure-first AI policy makes rights transparency a growing commercial issue.