SMBs Lead AI Adoption with Practical Use Cases
Key Questions
What percentage of ANZ SMBs are using AI?
Recent data indicates that 88.7% of small and medium businesses in Australia and New Zealand have adopted AI tools.
How are SMBs using AI in their marketing efforts?
SMBs emphasize practical applications such as copy generation, trend analysis, and visuals, while focusing on owned channels like email despite economic pressures.
What approach helps SMBs adopt AI effectively?
The 'pick one problem' strategy allows SMBs to select targeted, actionable AI tools that address specific challenges without overwhelming their operations.
New data shows 88.7% of ANZ SMBs using AI, with increasing marketing budgets despite economic pressure. Emphasis on owned channels (email) and practical AI use cases (copy, trend analysis, visuals). The 'pick one problem' approach resonates with SMBs seeking actionable tools.
Sources (2)
Updated Jul 2, 2026