AI Marketing Pulse

SMBs Lead AI Adoption as Unified Growth Platforms Expand

SMBs Lead AI Adoption as Unified Growth Platforms Expand

Key Questions

What percentage of SMBs are currently using AI according to recent reports?

Thryv's 2026 report indicates 66% of SMBs are using AI, an increase from 55% previously. Small teams are adopting at 68%, outpacing larger enterprises.

What benefits have SMBs reported from AI adoption?

70% of SMBs have seen revenue increases and 83% report time savings. Broader data shows up to 87% efficiency gains and 91% revenue improvements.

What challenges do SMBs face with AI implementation?

70% of SMBs need additional training due to skills gaps. Common pitfalls include over-reliance on 'set it and forget it' ad automation without oversight.

What new AI tools are launching for small businesses?

New tools include Wysera at $69/month, Inzaria as an invite-only AI marketing agent, Comms for iMessage agents, Athena by Shoplazza, and Aymo AI as a model aggregator.

What program has OpenAI launched for SMBs?

OpenAI has introduced a structured adoption program featuring webinars, events, partner offers, and the ChatGPT Work agent to support small business integration.

Are there free resources available for SMB AI training?

Meta is offering free AI workshops for SMBs in small towns, and Thryv has shared webinar recaps with experts like Gene Marks on practical integration strategies.

What practical guides are available on AI for small businesses?

Guides cover AI marketing agents, content repurposing, ad automation pitfalls, beginner AI content, Claude for SMBs, AI workflows, and a plain-language overview of AI agents.

How does the new AI adoption roadmap support mid-sized businesses?

It provides a layered framework for building repeatable AI systems and addresses the 'toggle tax' in macro overviews to streamline implementation.

SMB-focused platforms and buying guidance increasingly emphasize consolidated workflows spanning marketing, sales, service, commerce, and operations. Recent reviews reinforce staged adoption, transparent economics, data quality, human oversight, and workflow fit over accumulating disconnected AI tools; broad lists and vendor claims remain weak evidence.

Sources (7)
Updated Sep 25, 2026
What percentage of SMBs are currently using AI according to recent reports? - AI Marketing Pulse | NBot | nbot.ai